In the past, marketers could afford to do without social media. Now, things have changed; ignoring social media can be costly. Social networks make it easier to connect with the right people. That’s where creative storytelling comes in. No wonder Daniel Gallagher, a marketing strategist, says brands that get this bit right run away with a large piece of the pie.
He can’t imagine a more engaging way to reach B2B or B2C audiences. When done right, social media storytelling lets people notice your brand. That way, they can understand what your products or services are all about. The best part is that a good story makes a campaign memorable. It gets people thinking and talking. What could be better than that in today’s cutthroat marketing space?
People look at the world and things around them in narrative terms. That’s why a good story goes a long way. It beats cold messaging laden with just facts and figures – or anything that lacks imagination. Unsurprisingly, up to 92% of consumers want to see ads that tell a captivating story.
Why does it work?
Life revolves around the context in which people put everything together – not just random events. Since humans are hardwired to make stories out of experiences, it’s natural for people to find stories more relatable and engaging than dry info. The human brain responds to a good story by dishing out a feel-good neurochemical called oxytocin.
That’s why Gallagher believes in the power of storytelling in marketing. A campaign that gets people feeling good makes them listen and remember things. No marketer wouldn’t want that for their brand. Moreover, social media provides the ideal theater for telling amazing brand stories.
Stories get the job done because they touch your audience’s emotions. And when consumers feel something about a product or service – they open their wallets. Bingo. So, Gallagher recommends going big with storytelling than whitepapers and infographics.
Doing it right on social networks
Choosing the right platform is the first step toward getting stories in front of your target audience. Each platform gives access to specific target markets. And they have a thing for specific storytelling styles. Think substantive, durable content for LinkedIn and eye-popping memes for Facebook and Snapchat.
It’s vital to say certain things in a particular way to people who find that content interesting. The right platform is the key to unlocking the good stuff.
If your target audience hangs out on TikTok, a 15-second video will get you somewhere. But you may need to deliver a series of such shorts to tell an engaging story. When you do things right, taking the viewers on a captivating rollercoaster ride is easier. A good video makes viewers feel emotional. That’s what makes your message and brand memorable. Such powerful content can go viral as everyone shares it.
About Daniel Gallagher
Daniel is an experienced marketer and creative director. He understands the importance of powerful storytelling on social media platforms. Over the years, he has helped brands develop campaigns that get people talking.
