The main goal of marketing is to attract clients and retain them, and one of the best ways to get their attention and their market demographic is through the use of art in campaigns. Here marketing manager Tiffany Danin offers tips on combining art and marketing to create a more effective strategy.
Invoke Emotional Art Into Social Media Platforms
Art, emotion, and marketing are interconnected, as art is designed to get an emotional response from viewers. This concept can be used to a company’s advantage. For example, if you want to tap into a nostalgic fee, you can utilize imagery from a bygone era. To invoke happiness, using cheerful imagery and colors would be appropriate. Not sure about the approach? This is where a marketing management consultant comes in handy.
Make Art Campaigns Personal
Many people respond and react better to relatable personalized marketing materials, and art is a fantastic way to make your campaign more appealing. For example, food companies can use art to highlight their culinary creations, while clothing brands can use this medium to showcase their style. Regardless of the industry, there’s a way to connect with customers through art.
Use Original Artwork
If the budget allows, you can commission a custom artwork to add to your promotional materials and advertisements. This helps your business stand above competitors and gives consumers something unique that keeps your company’s name in mind when they need services or goods.
Collaborate With Local Artists
It’s possible to support local artists when incorporating art into almost any marketing strategy. Working with local artists not only supports that individual but it promotes your business as one that takes pride in being a part of the community. It’s a win-win situation when you stay local!
Feature Artwork In Storefronts and Offices
If you have a physical retail store or office space, make it more inviting while promoting your brand with art. Of course, your logo is optimal in some areas, while more exciting pieces might be more appropriate in certain areas. Supporting local artists and connecting with customers can make your business more exciting and stand out with eye-catching content.
Employ The Use Of Art In Product Packaging
Packaging efforts play an instrumental part in marketing your products or services. Eye-catching labels and packaging can make your product stand out, whether online or on a physical product. This is the basis for making customers more likely to purchase your enterprise.
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As a marketing director and artist from Palm Beach County, Florida, Tiffany Danin has strategic insights concerning marketing campaigns for various industries. She has experience in digital and prints media strategies, search engine optimization, and social media marketing campaigns.